Our Mission:
Quality, Safety, Service

A family run company, founded in 1992, Sbrocco International is known in the industry for its high quality imported fruit. We are a veteran and woman owned company that prides itself on delivering the finest fruits to our retail customers with service that is unrivaled in the produce industry. From New Jersey to North Carolina, we’ve assembled a team of produce professionals to deliver you a seamless supply of imported fruit.

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Our mission is to ensure that the highest quality produce is delivered safely to our valued customers with exceptional service.



We are the only fruit importer on the East Coast to contract USDA Quality Inspectors to inspect all of our fruit imports upon arrival.



We employ countless food safety programs and business practices to ensure our fruit meets FDA's Food Safety Regulations.


Customer Service

We are a family company, owned and operated since 1992. We treat our employees and partners like family and our customers with respect.

Our History of Excellence

Our story begins with our president, Harold Sbrocco, who founded the company in 1992. Before establishing Sbrocco International, Harold spent twenty years acquiring the knowledge and industry experience needed to begin a venture specializing in imported fruits. Today, Harold’s daughter Christine Sillars and her husband, Jeff Sillars and Harold’s brother, John Sbrocco, lead an incredible team of importing professionals.

Meet Our Team ⟶
Harold Glamour Shot
Pictured: Harold Sbrocco

Superior Quality

Your satisfaction is our number one priority, which is why Sbrocco international is the only importer on the East Coast to contract the USDA to inspect all arrivals. Furthermore, our in house inspection team boasts more than 30 years of combined experience, who monitor all outbound orders to ensure your satisfaction.

Sbrocco International

Sbrocco International’s customer base is primarily composed of supermarket chains and premier wholesalers throughout North America and Canada, some of which have been with us since the very beginning. Our references are extensive and our shippers, customers, and growers have become our company’s biggest advocates.

Good 4 U Fresh Fruit

Our Good 4 U Fresh Fruit brand was founded by Sbrocco International as a way to offer our clients the highest tier of fresh fruit available. Good 4 U Fresh Fruit offers the highest quality Apples, Citrus, Grapes, Pears & more!

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"Sbrocco International is very customer focused and detail oriented. It’s clear that the customer relationship is at the forefront of their business. The Customer is the equity of our Company."

Harold, Sbrocco International CEO

"I’ve found that working with Sbrocco International is an intelligent, less transactional relationship. They are able to inform me of markets, changes in programs and work through any upcoming issues that might impact my supply chain. I am able to maintain product availability, with the highest quality fruit, that keeps my category healthy."

Sbrocco International Customer

"Sbrocco International’s programs have shifted over the years to increase summer efficiencies for imports. Having one pick up location for apples, pears and the full citrus lineup makes managing my needs much easier. We’re also able to pack it all in our private label which further enhances my go to market strategy."

Sbrocco International Customer

"Harold, John and the team are honest and trustworthy. They do what they say."

Sbrocco International Customer